On Today’s Episode of EXPOsed Conferences™ Podcast I’m talking with Nick Borelli President and Strategist of Borelli Strategies which focuses on consulting, coaching and management of digital marketing for events. Nick has over 20 years of experience in the event industry and has spent his career developing marketing and sales strategies for companies of different scales, missions, and markets. Nick has been named Top Event Management Influencer and also industry Changemaker by MeetingsNet in 2018 for his work in digital communication advocacy within the meetings and events industries to name just a few of his accolades.
On this episode he’ll be sharing his knowledge and expertise of marketing primarily focusing on event marketing and design.
Learn more about Nick Borelli, Borelli Strategies HERE
On today's episode we will expose...
-Today's social media landscape as it relates to events
-The FOMO phenomenon and creating events that capitalize on creating a sense of urgency
-Anticipating attendee behavior to design and create atmospheres and moments that your attendees will want to share
-Design work for events: How to authentically empower attendees and giving them the ammunition to share their stories
-The importance of listening as it relates to social media and events
-Understanding what it takes to have your thumb on the pulse with the community your serving
-Creating Personas and inviting them into the fold of your events to gather collective intelligence
-The concept behind social media influencers and how to scale them for your events
-The tool that helps you find what the most shared content and key influencers of your events and finding ways to collaborate and empower them
-Having an "Eyes Up" Management and Mentality
-What to avoid when sourcing some of these new trends
-Why understanding behavioral science and decision making process is important in the design of your events
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This episode has been a production by EXPOsed Conferences™ Podcast © February 2019 all rights reserved.