Episode 06. Digital Marketing for Events

On Today’s Episode of EXPOsed Conferences™ Podcast I’m talking with Aidan Augustin, Co-Founder and President of Feathr, a software company building marketing tools specifically tailored to the needs of event organizers and professional associations. Feathr has helped almost 2,000 conferences or trade shows grow attendance, engagement, and digital sponsorship revenue. Based out of their Gainesville, FL headquarters, Aidan leads the sales and marketing functions of Feathr and spearheads industry engagement. He is an active member of both ASAE and IAEE, a volunteer with CEIR, and a regular speaker on the topics of programmatic advertising, influencer marketing, and web analytics.

Click HERE to learn more about Aidan Augustin and Feathr and follow him on social media @Feathr for more great tips and tools to multiply your digital marketing efforts and make your campaigns more successful! 

On today's episode we will expose...

- How Feathr transformed from a networking app into a modern digital marketing suite for events
-How having a digital marketing campaign can boost registrations, sponsorships and exhibitors through targeting and re-targeting campaigns
-Why having a 365 year campaign is a must and why personalization to your event success!
-How you can use the influencer referral tools to promote your event
-What insights are coming down the pipeline in digital marketing space and what is on the horizon for Feathr - think 2019 and beyond
-And a few fun speed round questions....stick around to the very end you won't want to miss some interesting details we learned about Aidan including his favorite karaoke song, you won't to miss this!

Want more EXPOsed Conferences™ Podcast?!

Tune In: New Episodes are available every Tuesday and don't forget to subscribe to the podcast to receive notifications about future episodes.  Rate this episode (1-5) and be entered to be upgraded to "SQUAD" status....see "Support Future Episodes" for more details.

Support Future Episodes: Join EXPOsed Conferences™ Podcast tribe of industry professionals and support future episodes!  As a Patron of the podcast you have access to bonus episodes, resources  and more that will help you take your events to the next level.

Get Social: Follow us on Instagram to see what's coming up on a future show and to see EXPOsed Conferences™ live at industry events. 

Let's Connect! I would love to hear from you!  Have an idea for a future show or want to be a guest on a future episode?  Email me to schedule an exploratory call at exposedconferencespodcast@yahoo.com

This episode has been a production by EXPOsed Conferences™ Podcast © February 2019 all rights reserved.