EXPOsed Conferences™ Podcast
Welcome to EXPOsed Conferences™ Podcast, I'm your host Kristina Daniele, CEM. I have been in the hospitality industry since I began working at the age of 15 and I have been in the Conference Industry for a little over 13+ years on the side of Exhibition & Sponsorship Management and received my CEM (Certification in Exhibition Management) in 2016. I created EXPOsed Conferences™ Podcast to bring conference professionals together on a more frequent basis to discuss the fundamentals of conferences and relevant industry topics. EXPOsed Conferences™ Podcast mission is to connect planners and suppliers of the conference industry while exploring the innovation and the evolution of conferences. Through candid conversations with industry experts as well as your industry peers each episode will expose insider tips and resources of the industry to strengthen and elevate your events.
Want more EXPOsed Conferences™ Podcast?!
New Episodes are available every Tuesday and don't forget to subscribe to the podcast to receive notifications about future episodes.Follow us on Instagram to see who we will be talking to next and to see us "live" at Industry Events!
Support Future Episodes: Join EXPOsed Conferences™ Podcast tribe of industry professionals and support future episodes! As a Patron of the podcast you be have access to bonus episodes, resources and more that will help you take your events to the next level.
Let's Connect! I would love to hear from you! Have an idea for a future show or want to be a guest on a future episode? Email me to schedule an exploratory call.
EXPOsed Conferences™ Podcast © February 2019 all rights reserved.
EXPOsed Conferences™ Podcast
Episode 10. Understanding the Customer Sales Cycle
On Today’s Episode of EXPOsed Conferences™ Podcast I’m talking with Traci Reuter, Founder & CEO of Divine Social. Traci helps business owners build and grow their brand so they can focus on providing value to their customers. She has 25 years of experience in sales and marketing and is blessed with the uncanny ability to take a companies mission, vision and message and get it in front of the right people at the right time through authentic marketing.
On this episode Traci will be sharing her knowledge and expertise of sales and marketing a sit relates to conferences so that organizers can better understand their customers and clients optimize and monetize their shows while building client relationships.
Learn more about Traci Reuter, Founder & CEO of Divine Social HERE
Check out Traci on YouTube HERE and her special webpage specific for EXPOsed Conference listeners HERE
On today's episode we will expose...
-Understanding the phases of the Customer Sales Cycle
-Moving a company from awareness to purchase
-Why the sales cycle should "Start from the end in mind.."
-Today's Business Visibility Problem: Breaking through the advertisement noise
-The most under utilized and powerful type of advertising
- "Woo-ing" your prospect
-Suggestions for speeding up the sales cycle process
-The three pillars to successful social advertising
-The Emotional Bank Account: Creating Deposits in Your Customers Life to become the trusted advisor
-Leading so that your content is congruent with your goal
-Tips and suggestions for rewarding new and existing customers
-Voting with their dollars, valuing your customers and clients so they spend with you!
-Creating a Value Add for your Customers to Capitalize on their event experience
-Getting a "leg up" on curating and collecting your event content to use throughout the year
-The customer sales cycle
Want more EXPOsed Conferences™ Podcast?!
Tune In: New Episodes are available every Tuesday and don't forget to subscribe to the podcast to receive notifications about future episodes. Rate this episode (1-5) and be entered to be upgraded to "SQUAD" status....see "Support Future Episodes" for more details.
Support Future Episodes: Join EXPOsed Conferences™ Podcast tribe of industry professionals and support future episodes! As a Patron of the podcast you have access to bonus episodes, resources and more that will help you take your events to the next level.
Get Social: Follow us on Instagram to see what's coming up on a future show and to see EXPOsed Conferences™ live at industry events.
Let's Connect! I would love to hear from you! Have an idea for a future show or want to be a guest on a future episode? Email me to schedule an exploratory call at exposedconferencespodcast@yahoo.com
This episode has been a production by EXPOsed Conferences™ Podcast © February 2019 all rights reserved.