EXPOsed Conferences™ Podcast
Welcome to EXPOsed Conferences™ Podcast, I'm your host Kristina Daniele, CEM. I have been in the hospitality industry since I began working at the age of 15 and I have been in the Conference Industry for a little over 13+ years on the side of Exhibition & Sponsorship Management and received my CEM (Certification in Exhibition Management) in 2016. I created EXPOsed Conferences™ Podcast to bring conference professionals together on a more frequent basis to discuss the fundamentals of conferences and relevant industry topics. EXPOsed Conferences™ Podcast mission is to connect planners and suppliers of the conference industry while exploring the innovation and the evolution of conferences. Through candid conversations with industry experts as well as your industry peers each episode will expose insider tips and resources of the industry to strengthen and elevate your events.
Want more EXPOsed Conferences™ Podcast?!
New Episodes are available every Tuesday and don't forget to subscribe to the podcast to receive notifications about future episodes.Follow us on Instagram to see who we will be talking to next and to see us "live" at Industry Events!
Support Future Episodes: Join EXPOsed Conferences™ Podcast tribe of industry professionals and support future episodes! As a Patron of the podcast you be have access to bonus episodes, resources and more that will help you take your events to the next level.
Let's Connect! I would love to hear from you! Have an idea for a future show or want to be a guest on a future episode? Email me to schedule an exploratory call.
EXPOsed Conferences™ Podcast © February 2019 all rights reserved.
EXPOsed Conferences™ Podcast
Episode 23. Tackling Social Media for Events
On Today’s Episode I’m speaking with Alyson Shane the CEO and co-founder of HeyAlfa, a tool that generates complete social media marketing campaigns for events, and owns Starling Social Inc. a digital marketing agency specializing in content strategy.
A passionate communicator, Alyson serves as the Communications Director for TEDxWinnipeg and gives dozens of talks and workshops focused on marketing strategy each year.
Want to learn more about how Alyson Shane and how HeyAlfa can help you automate your event content so you can save time and focus more on the planning of your events? Learn more about HeyAlfa your event promotion sidekick HERE
When it comes to events, organizers are already handling a multitude of tasks and adding on top of that is creating compelling and strategic marketing campaigns to target and promote our events. On today's episode of EXPOsed Conferences Podcast we sit down with Alyson to discuss how we can take back our time and be strategic about the way we are writing, scheduling and promoting our event content.
On this episode we will expose
-How having a social media presence benefits your event and your event community
-Which social media channels have more impact
-Creating more direct messaging for your target audience with attendee personas
-Building momentum through your marketing campaign to keep your attendees engaged
-Content Rules that will help cross promote and to highlight other individuals involved within your event
-What metrics should we be paying attention when it comes to ROI
-Taking your time back and be strategic about your posts with event automation
-Best practices for developing a successful social media campaign
-Why customizing content by network is a MUST
-Chat Bots! Being authentic with the approach to automation
-And so much more!
Want more EXPOsed Conferences™ Podcast?!
Tune In: New Episodes are available every Tuesday and don't forget to subscribe to the podcast to receive notifications about future episodes. Rate this episode (1-5) and be entered to be upgraded to "SQUAD" status....see "Support Future Episodes" for more details.
Support Future Episodes: Join EXPOsed Conferences™ Podcast tribe of industry professionals and support future episodes! As a Patron of the podcast you have access to bonus episodes, resources and more that will help you take your events to the next level.
Get Social: Follow us on Instagram to see what's coming up on a future show and to see EXPOsed Conferences™ live at industry events.
Let's Connect! I would love to hear from you! Have an idea for a future show or want to be a guest on a future episode? Email me to schedule an exploratory call at exposedconferencespodcast@yahoo.com
This episode has been a production by EXPOsed Conferences™ Podcast © February 2019 all rights reserved.